Quantum Tools

Proposition MindMaps

We’ve all heard the term: ‘putting the customer first’ but how many organisations translate this into their sales approach?

As the key driver for Quantum Selling™ and SISTEM™ account planning, Quantum's mind-mapping process really does puts the customer first when it comes to defining your sales propositions.

The process starts by mappingt typical customer business drivers and key issues (often by market segment) and then, around these we establish how your offering addresses these issues with a focus on your competitive strengths.

Typically, working with a task force of selected players possessing both customer knowledge and product expertise, this ‘inside out’ methodology produces accessible proposition mind-maps for the sales team to use for account planning and pre-call plans to identify who needs covering iwithin the customer's decision making process and which questions need to be asked to focus the customer on the key issues so that needs and wants for your solution are uncovered and quantified.

The mind-maps also effectively accommodate notes and attachments explaining product detail as well as identifying suitable collateral with hyper-links into intranet based technical information etc.