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An introduction to funnel technique. Letting other people have your way!

Definition:

Controlling and directing a sales conversation to define needs and wants for our sales propositions

 

Step 1

Observe the video. We explain what ‘funnel technique’ is and how it helps us to build customer commitment.

Step 2

Watch the video of how Quantum delegates handle their first go at performing funnel technique

Step 3

Review the structure for funnel technique

Step 4

Observe a video demonstration of ‘best practice’ funnel technique

Task

Think of a product or service that friend may like to buy. Prepare your questions based on how you see your sales propositions and funnel them to identify their needs and wants for your offering.

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