For some thirty years Michael Rudkin has worked with large and small businesses to develop sales leaders as well as their teams. Working in partnership with the former is at the core of his approach and is an absolute necessity if training is to be a process leading to behavioural change rather than a short term ‘shot in the arm’.
His background is in print media, and advertising . As a consultant he has worked in sectors including event management, industrial automation, professional firms, marketing and financial information , magazine and newspaper publishing.
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