Email this page

Funnel structure...

The Funnel structure

  1. Motivate the customer to answer your questions (not just a reason why you are about to ask them)
  2. Broad open questions
  3. Progressive open questions
  4. Closed questions
  5. Summary, sweeper + checking question

 

Conclusions

  1. Our questions need to be driven by our sales propositions
  2. Funnels needs to be planned upwards and executed downwards
  3. Each funnel needs to be explored to an optimum level
  4. The value of our propositions may be in a combination of the funnels
  5. We need to drill for the emotional wants as well as the logical needs

 

Skills

Posted on

August 18, 2017

Share this page

Please fill in the information below to receive access to our brochure. All requests are in complete confidence, without obligation and we will not disclose any information to any third party.

To download this file please fill in your details below