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A comprehensive A-Z of business was published recently. Thousands of pages long, it covered every subject imaginable in the business lexicon. Every subject except one: SALES….... This, it seems, is a typical example of what one of our members calls the 'school dance problem': "Our approach to sales is just like the school dance…. everyone lines up on the opposite side of the room and are put off approaching the other through fear of rejection…" Directly or indirectly, most of us invest heavily in selling our services and products. However, for many selling has traditionally been regarded as something of a 'black art'. Like asking for a dance, it is too often avoided in favour of more 'comfortable' subjects, and / or left to others who (supposedly) know more than we do… More positively, in a tougher environment, our members are increasingly acknowledging that to survive and grow the smallest and newest must compete head-on with the largest and most established to win and retain business. It is clear that 'school dance' reticence will only handicap us, so we must learn to sell our services more assertively and professionally. The IoD Kent Sales Forum This event has been designed to help IoD members with this pivotal
business challenge. It provides an informal and supportive environment
to exchange ideas, views and experiences on every aspect of sales. Between 08.30 and 10.00 on 14th April we debated this very subject: The school dance dilemma. Is it true? Are we just not cut out to sell? If there is truth in this - what should we do about it? Previous forums have helped many participants to focus on the sales issues most relevant to their businesses Call the branch office on 01732 849570 to reserve your place. Previous subjects covered at the forum are:
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