Aligning sales and marketing
Businesses with the objective to generate sustainable profitable sales growth and increase market share need a marketing platform capable of delivering that growth.
Leveraging brand equity; identifying your key competitive customer advantage; optimising the marketing mix (4P’s/4C’s) and aligning sales and marketing key messaging to effectively promote that brand equity and competitive advantage at every opportunity in the sales cycle are a pre-requisite to delivering profitable sustainable growth in market share.
One of Quantum’s USPs is its significant real world practical hands-on experience at successfully challenging all aspects of your organisation’s sales and marketing operation to build an aligned platform that’s capable to deliver the objective sustainable growth.
How to develop your value propositions
All selling operations need to be able to communicate competitive value to its customers to optimise long-term profitability. Find out how to capture your value propositions in a practical framework...
How to convert your value propositions into sales propositions
Many misguided marketing departments believe that value propositions should be pitched via Powerpoint presentations and alike without paying due attention to the need / want development that should precede it...
Are you making your customers an offer they can't refuse?
The issue of preparing and developing strong and robust propositions which deliver advantages to the customer is a common problem for companies and professional firms throughout the land – and one not always well addressed.
How to write a marketing plan
This paper looks at what should be included within your marketing plan. Every company, no matter how small or large, needs to develop a marketing plan in order to have a clear picture about what it wants to achieve.
To find out more about how Quantum can help to improve your company’s sales performance and achieve your growth targets, simply call or email us.