Adam Butler

As one of the top sales and marketing professionals in the sector Adam plays a central role in helping businesses build sales and marketing platforms to deliver significant above trend revenue and profit growth.

Following the acquisition of Liquid Plastics by Sika in 2011, Adam formalised his long standing client relationship with Quantum by joining the business as Regional Director. Initially developing key account opportunities with the likes of IATA and Virgin Atlantic, he worked internationally with their global sales teams to implement added value selling and major accounts programmes and methodologies.

Subsequently working with UK based clients on both a project specific and interim basis, Adam has led the introduction of Quantum’s wide ranging performance improvement programmes with sales and marketing teams across the b2b sector.

In 2015 he became a key stakeholder in the business with Board responsibility for Quantum’s marketing and business development strategies.

A graduate of the LSE, Adam joined Otis lifts in 1986 where he spent 15 years rising through the organisation leading sales and commercial teams and developing strategic account relationships. He was the UK representative on the inaugural Otis Sales University programme and subsequently became a board member and ran best sales practice initiatives and programmes Europe wide.

It was during this period that Adam first engaged with Quantum as a customer to implement its programmes and methodologies across the sales operation delivering double digit market growth and significant profit improvement. Adam then stepped up into a board role with Leaderflush Shapland in 2001 with responsibility for delivering top line growth in a business that had flat lined.


His remit was to “modernise” the sales and marketing platform and lead best practice performance initiatives in preparation for management exit and the sale of the business. In a five year period sales grew form £30m to £50m with improved gross margins leading to the successful sale of the business to a leading FTSE 250 organisation in 2005.

Subsequent to that Adam stayed with the business for two years developing strategic key relationships and leading major accounts initiatives that secured £multi- million projects for the business. Leaving Leaderflush Shapland in 2008 he then joined Liquid Plastics as Sales and Marketing Director where he successfully rebranded the business, designed and implemented industry leading digital technology tools to improve sales productivity and delivered record sales in a flat/declining market whilst maintaining gross margin contribution to deliver profit growth.

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