Improving your gross margin

Order intake gross margin represents the current ability of your selling operation to sell added value by differentiating your product/service from the competition and successfully defending against price pressure.

Growing gross margin is the quickest route to significantly growing business profitability and should be the raison d’etre of any B2B solution based sales operation. How much money are you leaving on the table due to the inability of your sales people to sell value?

All too often business leaders are given a plethora of reasons why gross margin cannot be improved. When you hear words such as “we’re too expensive”. . . this should translate as “we haven’t sold the added value to justify the price”. . . the obvious question is why not and what are you going to do about it to improve business performance?

At Quantum we apply our hands on knowledge and proven practical experience to credibly challenge the status quo at every step of the sales process and apply methodologies that have significantly improved gross margin for organisations in the B2B sector. We’re good at it so give us a call.

Want to learn more? Download your free Sales-Aid. How to develop your value propositions to protect gross margins

Popular myth: People always buy on price. Reality: People never buy on price! They make a price versus value judgement and if no perceived value in the additional premium is demonstrated, the ‘cheaper’ option wins and your margins get crushed.

Our experience

Virgin Atlantic

Early in his new job it became clear to Paul Wait, Virgin Atlantic’s General Manager UK and Global Sales, that following the impact of calamitous world events on the airline industry there was a need to take a fresh look at how his Corporate Account teams were organised and managed.

Sales Leadership Diagnostic for business leaders

Take 5 minutes to complete the SLD Radar Chart and get a FREE OF CHARGE high level report on the current sales leadership effectiveness benchmarked against B2B best practice.

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To find out more about how Quantum can help to improve your company’s sales performance and achieve your growth targets, simply call or email us.

Quantum Sales and Marketing Services Ltd

St John’s House, St John's St, Chichester, West Sussex, PO19 1UH

Registration no. 03668750

Please call us on:

07715 749691

or email:

[email protected]

to speak to one of our expert consultants.