In late January 2020, Jeff Downs was asked to design and deliver two keynote conference sessions covering Key Account Management and the winning of new name business. In a rather wintry Istanbul, Jeff delivered sessions to the assembled audience of managers and sales people from around the world including non-English speakers aided by simaltaneous translation using a team of Interpretors.
Quantum’s proven value-added selling methodologies have been established within Peach since 2010 and previously with another market leader in the sector, sponsored by the same CEO. At the conference, these were reinforced to existing team members and introduced to new people joining the organisation. In the other session, Jeff introduced Quantum’s Key Account Planning tools which were applied at each table to ‘live’ key accounts
There was real enthusiasm and energy for a significantly enhanced approach to b2b selling which have helped Peach to prosper in 2020 in the midst of very difficult market conditions.
Jeff is pictured ‘warming up the audience’ for the first afternoon session